Updated October 28, 2026 · 5 min read
Short answer: with GTA 6 launching on November 19, 2026 (PS5 and Xbox Series X|S), marketing has moved from the internet to Miami. The Miami Heat will become “Vice City” for one night, Burger Shot has opened inside Kaseya Center, murals by artists from the game are up in Wynwood, and Miami Beach is set to carry discreet branding on the sand. Below: what is official, what comes from reports, and what is still being negotiated.
✅ Miami Heat: “A Night in Vice City”
- Date and venue: November 18, 2026, 7:00 PM ET, at Kaseya Center, against the Milwaukee Bucks, per the official Heat site.
- What changes: “completely reimagined” uniforms and a Vice City themed court, per NBC Miami.
- Announcement: October 2, 2026, one day after a “Welcome to Vice City” sign was lit on top of Kaseya Center (NBC Miami).
- Merch: the Court Culture Vice City line is already on sale at the Heat store, with shirts and pieces from $45 (official Heat site).
🍔 Burger Shot and Cluckin’ Bell in real life
According to VGTimes (Oct 22), Burger Shot and Cluckin’ Bell opened at Kaseya Center as part of the campaign. Sole Retriever (Oct 27) adds that Skinny Louie locations will convert to Burger Shot from November through the end of the year. These are third-party reports; Rockstar has not detailed a list of locations.
🎨 Wynwood Walls: murals and “The Art of Vice City”
According to GTA BOOM (Oct 14), Take-Two and Rockstar partnered with Wynwood Walls, Miami’s outdoor street-art museum:
- Murals: ten new murals by artists featured in GTA 6, on view through January 1, 2027.
- Free entry: Miami-Dade residents get free admission through 2028, with a photo ID showing a county address.
- Merch: “The Art of Vice City” is open for pre-order, with items like a Tristan Eaton tee, a D*Face laptop sleeve, a FAILE cap and a Queen Andrea beach towel.
Sole Retriever also lists Ron English among the project’s artists.
🏖️ Miami Beach: what was decided and what is disputed
This is the point that generates the most exaggerated headlines. According to GTA BOOM, on September 10 the city commission voted 4-3 to approve Rockstar’s marketing proposal, in a narrower version than the original, and to negotiate the final details with Rockstar and Take-Two. As reported:
- Discreet “Vice City” or “VI” branding on beach chairs and umbrellas run by the private company Boucher Brothers.
- No branding on lifeguard stands or other iconic public sites.
- A campaign from October 15 to December 31, 2026, avoiding Art Basel in December.
- About $3 million, according to Beebom and MP1st (the first estimate was $3 to $4 million).
- One commissioner opposed it, citing the game’s content and the city’s image.
The same piece mentions other proposals that are still under discussion: banners in downtown Miami and a “Vice City” takeover of the county airport, port and transit, which faces strong opposition. There is no confirmation that they will happen.
🧭 Vice Wave FM analysis
This is our reading, not a Rockstar announcement. The pattern is clear: a layered campaign mixing sport, food, street art and beach, concentrated in the weeks before November 19. A useful takeaway is that many of these items (Burger Shot, Weazel News, mural artists) already exist inside the game, so Miami marketing is also a hint of which brands and artists will show up in Leonida.
Frequently asked questions
When is the Heat’s Vice City night? November 18, 2026, 7:00 PM ET, at Kaseya Center, one day before launch.
Did Miami Beach approve the Rockstar deal? On September 10 the commission approved, 4-3, the roughly $3 million proposal, with discreet branding on chairs and umbrellas from October 15 to December 31. Final details are still being negotiated.
Can I visit the Wynwood murals? Yes, per GTA BOOM, through January 1, 2027. Miami-Dade residents get free entry.
Are the photos in this article from the marketing? No. We use official in-game images; for real photos, see the source links.
Read next
Sources: NBC Miami, official Heat site, GTA BOOM, GTA BOOM, Sole Retriever and VGTimes, Beebom and MP1st. Marketing details may change before launch. Vice Wave FM is an independent fan site, not affiliated with Rockstar Games, Take-Two or the Miami Heat.
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