OFFICIAL — Rockstar Games announced on Instagram that it brought Vice City to Selfridges in London to celebrate the launch of GTA 6 (Nov 19, 2026).
What Rockstar confirmed
- Panoramic views of Leonida on the Selfridges London façade.
- Exclusive collaborations and limited-edition GTA VI merchandise at The Corner Shop.
- A customised Grotti supercar on display.
- Product available in London, Birmingham and Manchester, and on the Selfridges website, while stocks last.
Dates, items and prices: what has been reported
REPORTED — According to Time Out London, the activation runs from Nov 9 to 28 at Selfridges on Oxford Street (400 Oxford Street), with 50+ exclusive items such as basketballs, a varsity jacket, beach towels and silk scarves, plus a darts set, a cigar ashtray and a Burger Shot apron. The “The Goodtime State – Vice City Collection” collector box is said to be sold in the UK only by Selfridges among physical retailers.
According to T3, the supercar is a working replica of the Grotti Cheetah built by West Coast Customs, priced at £1 million and sold by enquiry. We found no official confirmation from Rockstar or Selfridges for that price. T3 also lists a varsity jacket at £2,500, T-shirts at about £50, a Burger Shot leather bag at £125 and darts at £275, and says much of it is already sold out online. Check prices and stock on the Selfridges site.
What it means
This is a physical marketing and retail push tied to launch; it adds no new gameplay information. Outside the UK, you can only follow it through social media and the store website.
Sources: Rockstar Games on Instagram, Time Out London, T3.
Prices and public reaction
Video Games Chronicle (Nov 9) lists more than 60 items, with the Goodtime State varsity jacket at £2,500, the black varsity jacket at £1,750, the Vice City Manatees football helmet at £450 and the Winmau dart set at £275. At the other end, the shot glass is £5 and keyrings are £8. VGC also reports more than 100,000 people queuing for the online store at the time of writing and some items already sold out, without saying which.
Where the sources disagree
The coverage differs on a few points, so check before planning a visit. Time Out London refers to the Oxford Street store; VGC mentions the Bond Street branch. The item count ranges from “more than 50” to “more than 60”. On the supercar, Dexerto says it is priced at £1 million, bought through Selfridges personal shopping, and Hypebeast describes a 4.9-litre naturally aspirated V8; VGC only describes it as a showpiece. REPORTED: treat the car’s price and specs as unconfirmed by Rockstar.
Other launch marketing
Selfridges is one of several physical activations by Rockstar near the Nov 19 launch. See also the Miami HEAT Vice City night.
Additional sources: Video Games Chronicle, Dexerto and Hypebeast (as cited by Dexerto).
